Does anyone actually use BAT or just the Brave browser? I would consider paying for a privacy-first browser in regular money, but have no interest in the BAT thing which seems entirely shoehorned in.
According to Eich, something like 20% of their userbase or so. I personally have no interest in it, but don't mind their ad model. The company does sell real money services - perhaps most notably in the "pay for the browser" type category, they offer a paid, ad-free version of Brave Search.