There's a reason people use everything apps in other countries:
1) It reduces the number of apps you have to download, which in countries where data is expensive for the average person, is a big deal.
2) The proliferation of internet enabled services is still relatively new. So from a branding perspective, it is easier to communicate one service rather than many different services. The US saw a similar phenomenon in the everything app known as AOL back in the 90s.
1) It reduces the number of apps you have to download, which in countries where data is expensive for the average person, is a big deal.
2) The proliferation of internet enabled services is still relatively new. So from a branding perspective, it is easier to communicate one service rather than many different services. The US saw a similar phenomenon in the everything app known as AOL back in the 90s.