Hence why they said they want to "pay a little." If this is a common objection to the price of a good in a market, and if someone else comes by offering a simpler product at, for example, half the price, they could take the market. This is an example of a low-cost pricing strategy: https://stratechery.com/concept/strategy/low-cost-strategy/
I know the ending to this story! The "someone else" comes along, gets a lot of buzz, attracts users, gets funded, then the investors say "you should be focusing on the enterprise market and increasing prices!" Then they become like the company they were trying to undercut and sell for $100m to RandomCorp.
