The elephant in the room is that if people want to see updates from friends and family but have to put up with ads or dissimulated ads in 8 out of 10 posts just for you to not be insolvent, then it is clear that you don't have much of a business if you keep this ad business model.
"Fact Checks", censoring and faux social justice have alienated half the U.S. population and probably half the world population as well.
But Apple is to blame for the decline in ad revenues!