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Court orders Lidl to melt millions of Lindt’s copycat chocolate bunnies (independent.co.uk)
1 point by giuliomagnifico on Oct 2, 2022 | hide | past | favorite | 4 comments


> “Destruction is proportionate, especially as it does not necessarily mean that the chocolate as such would have to be destroyed,” it said in a summary of its verdict.


--- have to be destroyed

Yes, it does. The cost of melting and repackaging would likely exceed the value of the raw product.

It's like breakfast cereal --- most of the production cost is in the processing and packaging.

But this ruling from a Swiss court is no real surprise since Lindt just happens to be a Swiss company. It remains to be seen if the shape of a rabbit alone can be enforced internationally as a valid trademark. It's my understanding that a key component of Lindt's trademark involves a gold foil wrapper which is absent on the Lidl product.


> It's my understanding that a key component of Lindt's trademark involves a gold foil wrapper which is absent on the Lidl product.

Both bunnies in the image in the article appear to be wrapped in metallic foil that I'd describe as "gold-colored".


Yes, it appears you are correct. I didn't see that in the referenced article until I clicked through to some of the related links.




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