This is a must read for all software startups...we gotta get away from thinking about "what kind of advertisers would buy on our service" and start thinking about serving as a direct complement to those advertisers' core business, and then doing deals around sponsorship/investment.
This is a must read for all software startups...we gotta get away from thinking about "what kind of advertisers would buy on our service" and start thinking about serving as a direct complement to those advertisers' core business, and then doing deals around sponsorship/investment.
My $0.02