To some extent, the majority determines what is utilitarian. Once Bootstrap achieved mass familiarity, it became utilitarian -- because almost everyone knows how to interact with it, the flow, the location of the information.
I checked out the site you shared -- it is indeed utilitarian...but it is also unfamiliar and hence to me, it makes it more difficult to find the required information at a glance.
while I agree with you in theory, As a business operator, i'd rather win the customer than win the academic debate.
To some extent, the majority determines what is utilitarian. Once Bootstrap achieved mass familiarity, it became utilitarian -- because almost everyone knows how to interact with it, the flow, the location of the information.
I checked out the site you shared -- it is indeed utilitarian...but it is also unfamiliar and hence to me, it makes it more difficult to find the required information at a glance.
while I agree with you in theory, As a business operator, i'd rather win the customer than win the academic debate.