Maybe I'm odd, but I don't really do podcasts at all.
Which is quite frustrating, as there are various technical blogs I've followed over the years, and when some of them transition to a podcast, or a video equivalent, I just stop following.
There's probably some useful/interesting information in there, I'm just not interested in suffering through the 40-50% waffle, or worse - meaningless video of a talking head.
That’s ok. My dad was a radio hobbyist and I was hooked on radio as a kid in the 80s and 90s. Something about spoken voice broadcast just appeals to me. My sister, who is also a nerd and exposed to the same stuff was really more into the visual arts and music side of things. To her, radio was boring unless it was music.
For terrestrial radio, the peak marked the decline… with demographics shrinking the audience and content zeroing on angry white guy or NPR. Commercial radio sponsorships are about prostrate pills and gold coins. To me, podcasts are liberating because they are cheap to produce, so you don’t have the fixed costs of broadcast and need for mass market. Plus… more people can speak intelligently than can write or produce good video content. It’s a moderate information medium where I can multitask and enjoy. It’s not a medium for everyone, to the chagrin of the VC and others investing in it.
For technical content, it looks like the burden of processing information was outsourced from people making content to people consuming content. Is it really scalable? Podcasting is one-to-many communication, so wouldn't it be more efficient if the 1 person who has something to say invested some time up-front to pre-process information to be more consumable for N people?
With all that said, I still listen to non-technical podcasts when I just want to get my mind occupied with random ramblings.
Podcasts work fine for a certain level of conceptual technical content. But the lack of visuals and the fact that the listener is probably doing something else at the same time limits how in-depth you can go. I've done interview format podcasts but, to be honest, I mostly don't listen to podcasts on technical topics myself.
> Podcasting is one-to-many communication, so wouldn't it be more efficient if the 1 person who has something to say invested some time up-front to pre-process information to be more consumable for N people?
Alternatively, a podcast where a fraction of its N listeners could do one thing each to contribute to how the thing is consumed for others scales even better (given a high enough threshold value for N).
We've seen how beneficial rules of thumb like Wadsworth's constant can be, or how valuable it is to come across a comment that gives a timestamped table of contents/index for YouTube videos when the creator hasn't provided one themselves. A successful business built on taking that kind of intent and applying the wiki approach to it is probably inevitable.
For me, it's mostly driving which, since I haven't commuted in years, means I don't listen a lot. Doing stuff around the house? I would mostly only be half-listening and I don't really care for having background noise on in general when I'm at home.
I also mostly don't listen to podcasts for technical content. I get plenty of that during the day.
The rationale for podcasts isn’t that they have content that can’t be found elsewhere (though there is some of that). It’s that it’s content optimized for people on the go.
I got the impression that the OP used it to mean talking about the same thing over and over and just filling the time with empty content, so I used it in the same fashion.
That is the exact target the commute time "morning radio show" used to have, but the radio became too lame to listen to, so now there's podcasts capturing the same market.
Back when I had a commute, I found it a million times more relaxing to listen to anything OTHER than the technical stuff I was doing at work during my commute. Technical podcasts seemed to fit in pretty well at the gym or doing menial labor (yard work, etc)
Audiobooks about contemporary issues that should have been a podcast don't work well; same with podcasts about issues that should have been a permanent audiobook.
I find the rise of video and podcasts quite tragic actually. Destroying our collective attention spans year on year.
I understand the idea, listening to something while driving, walking, etc.
It just doesn't work for me at all. I zone out during boring bits, zone out during interesting bits following my thoughts, and generally lose interest if the narrator/dialogue is too slow (they usually are).
It's crazy how quickly society has shifted. We used to chide people who had their nose buried in a book as socially awkward. Now, everyone has their nose buried in a phone.
You used to have social interactions when waiting anywhere. That doesn't really happen anymore. Seems like everyone would rather be distracted by something on their phone.
The ability to be bored has become a rare and valuable skill.
>You used to have social interactions when waiting anywhere
London perfected ignoring everybody long before even the rise of mass circulation newspapers according to diaries of family who knew the place a hundred years ago. The Tube of the eighties celebrated the apotheosis of ignoring one another and the British seem to make a art form out of studious but "polite" asociability* in every queue.
Actually reading this discussion I've realized that I have seen almost nobody using headphones in London in recent years, eliminating possibly the highest barrier to interaction. Curiouser I have most recently only noticed people glued to their phones whilst walking not standing at the bus stop.
Yes, people in large metropolises have been indifferent to each other for ages.
Everywhere else in the US, it used to be the case that you would make small talk with people while waiting at the doctor's office, in barbershops, in the line at the grocery store, wherever.
Suppose someone's able to go out and find an arrangement that lets them get in their 20 hours of boredom a week. (Adjust this for however much your recommended dose is.) Should those people be allowed to spend some time listening to a podcast they enjoy?
People can spend their time how they want, and I will continue to internally judge them, and they will continue to not care what I think (and they shouldn't). Such is the human condition.
You know what’s even worse? Video podcasts. As in podcasts that are also streamed live on Twitch/YouTube that rely on visual clues to have context of what they’re talking about. That is probably the worst possible combination of those mediums.
Same here. Usually in a podcast session of 1h, there is probably around 15 minutes of good content. The rest is just bluff, and with audio is difficult to skip the bluff.
It's not hard to see the echo of the web in podcasts: Balkanization and commoditization. I think Econtalk was my first podcast, back in 2007 or so. It was not a crowded space, and the one show I listened to seemed interesting and well-made. More importantly, the guests were not on stop 62 of their 100 podcast marathon, so everything seemed fresher.
By comparison, just about every podcast is produced better now than back then (though I doubt the necessity of 100MB file sizes for an hour of talk) and I can listen to 5 separate podcasts that have weekly content, all of which is more tightly tailored to me than my favorite 5 episodes of a year's worth of my favorite show in the old times. But that means there's too much stuff to meander through, plus I'll end up hearing the same person interviewed on all 5 shows.
And, advertising everywhere. Most podcasts aren't the handsfree experience they used to be, now that I have to seek past ads every 15 minutes.
I, too, started listening to Econtalk right around when it came out, and the thing that stuck out to me the most, which seemed so unlike anything I ever came across, was just how long guests were allowed to speak. That seemed... just incredibly novel to me. Russ would think nothing of asking a question and then many minutes going by with the guest answering the question. There was a... slowness? to it, and genuine sense of a curiosity that felt remarkably novel compared to the rest of media that I used to consume. Since then, there's been just an insane proliferation of podcasts along the same line, but I think his pacing is still quite unique, and in many others I get the impression that the host is competing with the guest for attention, whereas with him it feels much more like some guest has been given a platform and I'm sitting there listening to him try to extract as much as he can from them.
> And, advertising everywhere. Most podcasts aren't the handsfree experience they used to be, now that I have to seek past ads every 15 minutes.
In some comedy podcasts, I can find the ad reads to be entertaining enough to be worth a listen. In others my heart sinks every time I hear the same pre-recorded ad (that annoyed me the first time) popping up again.
Just how bad is it in general? Feels like there's an opportunity for good content in the ad breaks, even on non-silly podcasts - but that requires effort to generate something interesting / useful / fun that's not the same every time.
OTOH, for some products it seems like spamming out the same content to build recognition does seem to be a rational (or at least popular!) strategy, which is a shame.
Dynamic ads mean that ads get placed all through the whole show archive whenever they sign a contract. Sucks, right? Almost. The trick is to wait until a show's contract expires and before they've lined up a new one, download the whole show archive so you can enjoy it ad-free.
> (though I doubt the necessity of 100MB file sizes for an hour of talk)
An hour of uncompressed audio at a standard 44.1 kHz sample rate and 16 bit depth is 317 MB. Opinions on what's acceptable compression obviously vary, but I don't think 100 MB is too outrageous.
It has been a long time since a subtitle on an article immediately soured me on it as much as this one did 5 seconds after I opened the article.
Has there been an "everybody is listening" style hit since Serial? No. And I strongly disagree that it is even a desirable outcome. It is just something that happens extremely rarely in democratized content where the barrier of entry almost doesn't exist. This creates a landscape where an infinite number of niches can form and provide more content than you could ever listen to. Do you just want to hear discussions about philosophy? video game sub-genres? an author's books? sports team? Fantastic, there is probably hundreds of hours of content for you to listen to (or reject due to quality reasons). This does create an environment where "famous talking heads" can flourish, as mentioned in the article, but as long as the barrier to entry is low and the podcast platforms remain open, it also creates an environment where a terrific variety of content can flourish.
What Serial did was get millions of people to investigate that Podcast app on their phone, but instead of then just bouncing to The Next Great Over-Produced Narrative Podcast they discovered there was a massive, and growing, number of podcasts that spoke directly to them. I've been podcasting since 2014 and the really interesting thing that happened after Serial got big is that I didn't have to describe what a podcast was anymore. That is why Serial was such a big deal to podcasting.
All the Podcast companies trying to replicate the success of Serial are, in my mind, chasing a mirage. You can recreate the quality of the show, but you can't recreate the environment that it was released in, and it was that environment that made Serial a "hit".
> the really interesting thing that happened after Serial got big is that I didn't have to describe what a podcast was anymore
Maybe you should've. The semantic promiscuity with the use of the "podcast" is on par with the tragedy of "wikis". People calling things "podcasts" that are not available for download because you can only listen by running a specific app like Spotify; things that are just hour-long videos recorded and uploaded to YouTube and not actually available anywhere in podcast format; things that are never actually recorded because they're streamed live and disappear when the thing ends—none of these things are podcasts.
I get it. Podcasts are sexy and marketable right now, so wouldn't it be good if we could use that word to describe our show, too—instead of just describing it as a "show"? It's obnoxious to have a word that means a thing and then not know if that's what someone is even talking about when you hear them use the word.
Podcasting existed back in the early 2000s assuming you define it as RSS audioblogs, e.g. Adam Curry. However, there was definitely a first generation which was in the vein of "Hey, I can do radio all by myself" and the current second generation. I don't know if 2014 is the right date--seems late--but there was definitely a difference in kind once you had automagical syncing on smartphones and a viable market for podcasts paying audio engineers and producers, etc.
The only iPod I ever owned I had to plug in to sync.
Cellular (and to a lesser degree WiFi) connectivity was a game changer for topical mobile content. The lack of same made things like the Palm Pilot far less useful than they would have otherwise been. For music, it didn't matter so much because people were mostly fine with having some 10s of GB of MP3s that they just updated from time to time.
I traveled a lot and didn't necessarily charge daily on my primary computer. I can't say I really remember all the details--and there may well have been factors beyond easy syncing--but I didn't regularly listen to podcasts until I got an iPhone around 2010.
My favourite podcasts all started as passion projects, often with a simple headset next to a laptop and no production to speak of. Some keep continuing like that (although typically people get a bit deeper into audio production as time passes) and some go "professional" after a while.
The tendency to start out with a studio and crew from the get-go is always a red flag for me, and is indeed quite boring most of the time. What I want is just "two dudes talking" (or dudettes, that's fine too!) about something they're intensely, deeply interested in. Can be sociology, food, coding, whatever. It seems that's hard to set up for a commercial entity, who'd have thought?
OTOH, the "two dudes talking" also produces the absolute worst podcast content when they do their small talk on air rather than getting it out of the way first. No podcast audience wants to hear your inside jokes and about how everyone's been making fun of you for your ski injury.
And yet, nearly every popular podcast does this, so maybe the audience actually enjoys it?
It's a bit like the story at the top of every recipe on the web. It annoys a certain type of people, but it's also the reason most of the people are there.
You definitely have a variety of audience expectations and a given person's expectations may even differ by podcast.
Some people like virtually hanging out with a lot of idle chit-chat, while others just want maximized information flow through a firehose. Neither is right or wrong and complaining that some information source doesn't match your preferences probably isn't going to get you anywhere.
I have a feeling that podcast small talk only appeals to a small subset of people, but isn't a dealbreaker for people that enjoy the content that isn't small talk.
I think most people don't like the story at the top of a recipe. However, with a "jump to recipe" button like most sites have, this story also isn't a dealbreaker.
The "two people talking" podcasts are popular, but my all-time favorite is still a one-man production: Mike Duncan's The History of Rome [0]. Even his follow-up, Revolutions, was great. No other podcast has grabbed and held my attention as much before or since.
I was listening to podcasts that were more radio than art long before 2014. Surely that was the origin of the medium, and Serial was notable by its being an exception rather than the rule?
> “I was asking him, ‘Is this all going to end up shaking out like radio?’” Snyder told me.
> In other words: a media business that mostly revolves around high-profile talking heads. Rush Limbaugh and Howard Stern for radio; Joe Rogan, Alex Cooper, and the trio of Will Arnett, Jason Bateman, and Sean Hayes (who reportedly signed a deal with Amazon worth as much as $80 million) for podcasting.
I don't know how radio is in the US, but this description of radio would be completely wrong here in France. There are tons of high-quality programming, in-depth debates by experts in various fields (you get Nobel-prize winning physicians discussing with Nobel-prize winning economists about COVID for example), series of documentaries on single topics, hilarious shows... Many of my favorite podcasts are literal radio shows that get uploaded to spotify &co.
Eh. There’s a podcast for every topic under the sun, and I can listen whenever I want, wherever I want; even offline. Podcasts are like Spotify or Napster or something. They’re a marked improvement over local radio, and by a long shot.
I host a nationwide radio show that we also publish as a podcast. Podcasting is not radio, as much as I'd enjoy that. We are the only show I'm aware of that publishes "show notes", links to things we talk about on the radio, encouraging listeners to check those things out. We are also deeply tied to the schedule: some of my favorite podcasts vary greatly in length, our show is exactly 25 minutes every time, with a reminder "what show you are listening to" around 12 minutes.
Radio is still great at having massive, immediate, but highly passive audience. In every other regard, podcasts are so much better.
It was always going to be a sea of shows - the low barrier for entry, basically owning a microphone, means anyone can at least give it a shot. A bunch of friends rambling on Discord and calling that a podcast, is now a common practice.
You need a very specific kind of person to produce a podcast worth your while. It needs to be extremely well researched, written for audio, and delivered a certain way. It will never be radio, regardless of the monetization model, because it's not live - which is arguably one of its biggest draws.
A really good discussion of this I heard recently (on a podcast) talked about how just like in the early days of YouTube people could tell there was potential there but nobody could quite tell how much effort it would take to make money off it and what kind of ROI there was. Then things like Serial (and specific YouTube properties they mentioned like Rocket Jump and VGHS) showed exactly what it took and what could be made from content specifically created for these platforms and now people have more of a blueprint.
For example (these are my thoughts now), you can’t release a $300m AAA blockbuster movie directly on YouTube because you will never make your money back. But you can make money off unboxing videos.
Weeell... podcast is great, and I have been listening them since I can remember but podcast is not ubiquitous, I can't just start my car and ask it to continue my episode of 'I Spy' podcast
Radio is still great most times but could improve, adding some more tech or specialized stations, but is harder to get now, many phones don't support it, or you need headphones connected to get signal, I remember a few years ago I would listen a lot from my phone but now it is impossible
I work on documentary style podcasting for one of the most respected and artsy podcast production companies in the world.
In my small country we have maybe 2-3 shows i respect right now, across radio and podcasting (i dont really differentiate). The rest is awful. And not to offend, but the stuff you listen to is most likely awful as well. In the sense that Godard (rip) is a whole lot better than Marvel movies. Both are necessary and valuable in many ways, but the tentpole audio productions are few and far between.
The reasons are obvious if you think about it: There is no (non-commercial) funding for great podcasting and there is no institutions that educate in this space and no one listens to and get inspired by the truly great and deep history of radio. No one knows what radio montage even means. Journalism, sure, The Daily is insanely well produced, but if you want "art" and great "storytelling", no dice.
And here's an inside scoop: The people producing the "awful" stuff as i dare call it, they don't understand. They are not trained like the greats in film or music have been trained, so they do not have ambition or capacity to make truly great radio.
I am speaking in bold and broad terms, but it is my conviction that most everyone is underestimating the format, even the ones on the inside.
There are still problems with search and discovery though. A large scale transcription service needs to exist - potentially supported by client side transcription when GPUs become ubiquitous - at least for top podcasts. So many people have this gripe that they heard something in some podcast, but can't remember now.
Also, at JKStream (https://jkstream.com), we are trying to solve one aspect of search & discovery. You can subscribe to your favorite podcast interviewers and guests and get notified.
Podcasting is much, much better than radio ever was.
Radio never had anything like Lex Fridman, Omega Tau, The Internet History Podcast, Gradient Dissent, or Econtalk. Where people with real expertise interview people with real expertise. In Econtalk's case you have interviews with a number of winners of the Economics sort of Nobel.
There was never anything on any radio that was like that. There couldn't be. So much of this kind of thing is too niche for almost all radio.
That's a good point. You or I could whack together a show that'd appeal to a hundred people across the globe for almost nothing. And if we enjoyed doing it there'd be no reason to stop.
That bit of the conversation seems mostly lost in the comparisons.
A friend of mine who is a writer made a podcast where she spoke to writers about how they write and their writing. She made ~100 episodes.
It was incredible how professional it sounded. It was really remarkable.
That's what podcasting makes possible.
It's not a 'mass' medium such that cultural commentators can write about 'the hits' and where anyone cares what they have to say. With Serial being about the only big exception.
But podcasts are a fantastic medium and they are different from radio.
Seriously, back in radio times I could here something super interesting maybe once a month (if even that). Now, I have so many things that I can listen to that specifically interest me at any time that I don't even have time to catch up.
> Serial’s production company released S-Town, an almost anti-commercial literary-nonfiction project about the remarkable life of an unremarkable man.
Yeah fuck this style of journalism. If he was unremarkable he wouldn’t have had a hit podcast made about him. This is an remarkable article written by an remarkable journalist.
I agree. But I'm old and pedantic for whom the word Radio means on-air broadcasting. I love podcasts and often think, wow, these would make awesome broadcasts. Unfortunately, in the UK at least, VHF FM is, in my opinion, commercial drivel. As is Medium Wave (AM) band - same few media companies playing super safe music and content to fill the gaps between ads. The BBC is closing down MW transmitters and syndicating content to the remaining ones (esp. in the evening) thus loosing local community programs and forcing listeners onto DAB or online.
Zoomers and young millenials can't listen to radio - the word itself is uncool.
Re-branding is important. If it's new, it's cool. And everything old is made new again.
Functionally, of course there's some differences: podcasts are free from the physical limitations of radio, there's an unlimited number of channels, and anyone can start one. But at their essence, they're the same.
I don't think this condescension is warranted. The functional differences make all the difference. The key part is not the physical limitations of radio but the content that can be played. You can aim content at a niche audience instead of having to play top 40 dad rock and talk about the news. That is the completely new part.
Local radio (especially AM?) has really gone to trash to the point that, if, hypothetically, people started broadcasting over-the-air pirate radio consisting of a curated list of back-to-back podcasts ... I would start sweeping the dial again.
As much fun as it is to dunk on the current younger generations, this isn’t some new phenomenon. Older millennials, Gen-Xers, and Boomers didn’t think what their parents did was cool either.
So are boomers really the start of everything wrong with today? What their parents did was actually pretty cool. Or is that just because I'm genx and people always think their grandparents are cooler than their parents?
I feel that the genre of audio documentaries didn't catch up all that much. At least to my opinion, because I never listened to anyone. Maybe that genre is in decline? The long form discussion podcasts to my opinion are going better and better. To me, the unedited long discussions between people, or even monologues, is podcasting.
podcasting is radio.. but much easier to create your own pirate radio and have success, without having to join a big corporation or having to fit in the mainstream. Just watch the fight between CNN x Joe Rogan to see why podcasting is the real deal.
>interview style episodes on niche topics is flourishing
One key reason is that, so long as you're in a position to get interesting guests, a 30 minute interview (which is my preferred target length), given some prep and a reasonable standard of care on the technical aspects--which doesn't need to go crazy on microphones etc.--it's not a huge amount of work to create a good episode. And I never bothered with sponsors etc.
It's also pretty cheap and easy to get a transcript made.
I'm not going to look up all the start dates but quite a few from NPR (e.g. Radio Lab), 99 Percent Invisible, Freakonomics, etc. I agree that Serial became an event for a more mainstream audience but lots of people listened to podcasts before that--especially once smartphones became common.
Only podcast where I felt the information value was high enough to listen to was "Signals & Threads", and even they provide a transcript. You can just put on most Youtube videos to 2x too.
It's just such a useless thing, podcasts. Maybe if you have a long commute in public transport so you zone out for the duration.
Which is quite frustrating, as there are various technical blogs I've followed over the years, and when some of them transition to a podcast, or a video equivalent, I just stop following.
There's probably some useful/interesting information in there, I'm just not interested in suffering through the 40-50% waffle, or worse - meaningless video of a talking head.