> Without that revenue stream, Baxter said, consumers would be paying more up front. "We'd collect a little bit more margin at retail to offset it," he said.
A little bit.
The value of that tracking is worth a lot to a company making near-zero margins, but it's not a very big impact on the full price.
But still somewhere in the single digit percent, I think.
The march of technology is responsible for almost all of the cheapness of TVs, and niche commercial targeting is responsible for the non-cheapness of other TVs.
Hisense has a $430 TV comparable to that $2200 model but with better color. Tracking, I dunno, might be $50.
