I should add that Adobe used to be loved by us nerds. They always had management issues, I think, and developed a reputation as a software sweat shop I think; but back up until the mid or even late 90s they were seen as a high quality software maker with innovative products. Photoshop & Illustrator were untouchable, and they were seemingly inspired by and made best on the Mac so helped make the Mac kind of a hip "creator" platform.