It's typically new players that disrupt legacy incumbents.
There are exceptions, such as monopolistic conglomerates with multiple industry-spanning revenue streams to draw down.
But by and large, new tech cycles bring new blood and fresh perspectives that grow fast free of accumulated baggage.
Would existing players be willing to invest 90% of their energy in pursuing these new methods (that are risky), potentially firing the staff that maintain the existing systems? Unlikely. And so it's unlikely that they could grow as fast against a 100% agile new upstart. One that attracts talent and capital and has a promising growth narrative.
There are exceptions, such as monopolistic conglomerates with multiple industry-spanning revenue streams to draw down.
But by and large, new tech cycles bring new blood and fresh perspectives that grow fast free of accumulated baggage.
Would existing players be willing to invest 90% of their energy in pursuing these new methods (that are risky), potentially firing the staff that maintain the existing systems? Unlikely. And so it's unlikely that they could grow as fast against a 100% agile new upstart. One that attracts talent and capital and has a promising growth narrative.
Innovator's Dilemma.