On: Before YouTube's Algorithm, There Were 'Coolhunters'

[anigbrowl]

And before Youtube, the term had been popularized by William Gibson (2003) and Malcolm Gladwell (1997ish). Terrible shallow article, but that's what I've come to expect from the Atlantic in recent years.

https://en.wikipedia.org/wiki/Coolhunting has more links. The Gibson novel was Pattern Recognition.