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Sure. The cloud is the new mainframe.

Mainframes were ever since the best option to milk locked-in customers, so the story continues.

The tech is different, the strategy the same: Be the all emphasizing platform so nobody can leave without needing to rebuild substantial parts of their business form the ground up.

Replacing the mainframe after been invested in it constitutes for many a mayor headache to this day. So one can conclude that the said strategy works well since decades.

But that's no news, is it?



Apparently it is, for those that haven't had the pleasure to work during those days, which I might add was still quite common around 2005 (when I moved away from HP-UX to Red-Hat Linux at Nokia).




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