I think some people are being a bit too harsh about how the author goes about explaining how you can't prevent all fraud without hurting good users - or in other words, some fraud is just the cost of doing business. Overall it is a good article (that could have probably been a bit shorter) that talks about a topic that is rarely talked about - risk tolerance.
As someone who has worked in the industry for the past 15 years, I can see a few things that I believe are causing risk tolerance levels to increase across the industry.
1. Startups/new businesses that are in growth stage have a large appetite for risk which is pushing the more traditional/legacy companies to also take more risk.
2. High friction experiences that are designed to stop fraudsters require you to provide timely support to any good users that might be blocked by mistake. We all know the trend for most companies has been to move away from providing timely support to their customers as it is extremely expensive. This is another cost (on top of potential lost sales) of creating a high friction experience.
As someone who has worked in the industry for the past 15 years, I can see a few things that I believe are causing risk tolerance levels to increase across the industry.
1. Startups/new businesses that are in growth stage have a large appetite for risk which is pushing the more traditional/legacy companies to also take more risk.
2. High friction experiences that are designed to stop fraudsters require you to provide timely support to any good users that might be blocked by mistake. We all know the trend for most companies has been to move away from providing timely support to their customers as it is extremely expensive. This is another cost (on top of potential lost sales) of creating a high friction experience.