You’re actually proving my point. Those so-called successful business decisions never turn out to be true enough to work long term. Like all knowledge, they are eventually shown to be false.
Data driven companies, like Amazon, tend to do better, on average than other companies. However, this doesn't mean they are immune to mistakes. At some point in time Amazon wil fall in decline and disappear, however, that doesn't imply that being data driven was a bad decision.
