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I noticed something similar when I looked into a "website optimization agency" offering their services to one of my customers. Their website was a nearly 1-to-1 clone of the content of another website whose company name they accidentally left in the footer. That company's website however in turn used a slightly different design and after digging a bit I found that it was a vanilla copy of a themeforest template down to the stockphotes and everything. So it was a copy of a copy of a template.

Their tactic seemingly consisted of running the website through a free tool like Lighthouse, picking one or two low hanging fruits and then presenting them as world-ending problems they can fix for cheap. I'm sure the follow-through would have left the site in a worse state and suspect they may actually have a backchannel income via SEO backlinks or malware as the price they would initially quote seemed low even for a country like Pakistan.

I wouldn't be surprised to learn that there are actually layers of these Potemkin company websites used for various purposes.




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