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Interesting. Can you impart any more information?



Certainly.

This was user testing with groups of young people in Tower Hamlets, London in 2010.

Aside from testing the UX spec we talked more widely around discovery and every group indicated that they began most tasks with a search on YouTube. Music, games, movies, homework research: all started visually on YT.

Facebook came up because the majority of these kids didn't have email addresses, instead doing all their email-like conversations on Facebook messaging and their IM on Blackberry BBM.


they began most tasks with a search on YouTube

This really underlines why buying YouTube was a smart move for Google.




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