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> How are you supposed to provide a consistent appearance for A/B testing changes without being able to store which group a user is assigned to?

Those are legitimate cookies for which you don’t need to ask an authorization.

> How are you supposed to count unique users that visit your site?

https://plausible.io/blog/google-analytics-cookies#how-can-p...

> These are legitimate questions a publisher may want to know to improve their site, but are not allowed under GDPR without a specific notice and opt-out.

Why would the publisher’s questions be legitimate and the user’s right not to be tracked no? You can still answer those questions but you need to ask for permission. A physical store owner has also a lot of questions but they’re not allowed to follow you everywhere in the store and in the street.

> Heck, when GDPR was first proposed most publishers assumed advertising would be allowed under "essential" business uses since they can't provide content if they don't get paid.

That’s a really weird reasoning. Should drug dealers be exempted from police controls because their activity is essential for their income and so for their life? Earning money is necessary, but there are multiple ways to do so.



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