On: The Penguin Random House trial

[fernly]

> Karp recalled wasting seven figures on a book by a “spiritual leader” whose followers “didn’t follow him to the bookstore.”

Could that have been anyone other than the Dalai Lama?

[ISL → fernly]

There are plenty of evangelicals that might tempt a publisher.

[kar5pt → fernly]

Yes, there's tons of spiritual leaders that could convince a publisher to spend that much on publishing.

[TedDoesntTalk → fernly]

Possibly but why would it cost 7 figures to publish a Dalai Lama book?

[IncRnd → TedDoesntTalk]

I imagine there is a lot more than just publishing costs, such as advances to obtain a particular author (and audience), marketing costs, etc.