Bringing the Google ad network to old media "will be a real challenge," says Greg Sterling, an independent analyst at Sterling Market Intelligence. "The ability to serve a relevant ad against someone's query is one of the great innovations of the Internet, and it's not transferable to other media, where people are more passive."
Unless you acquire a lot of bandwidth and put yourself in the middle of the media stream...
Unless you acquire a lot of bandwidth and put yourself in the middle of the media stream...