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> Apple will offer rental kits for $49, so that customers who do not want to purchase tools for a single repair still have access to these professional repair tools. Customers will have access to the tool kit for one week and it will be shipped free of charge.

Shipping isn't free. It's just included in the cost. Wish it was possible to force companies to stop using bullshit marketing tactics.



...this is really what you're upset about?


Apple is doing pretty good if this is what people are reaching to complain about


Yep. They could've simply used "shipping included" or any other honest phrasing.


shrug I guess we all have our pet peeves.


It just means that they don’t charge an extra fee for shipping. Of course the cost is included, just like the cost of employee time to design products is also part of the cost and not something we need to disclose.


But that's not the same as saying it's "free".


To all intents and purposes, yes, it is. You're naïve if think anyone offering "free" delivery hasn’t factored it into the overall pricing.

Typo: s/has/hasn’t/


Please enlighten me. How can a shipping service be free and why do you think I’m naive to assume that they bundled the shipping cost in the service fee?


I had a typo - should read “hasn’t factored” and not “has factored”.


It is included in the cost. It is not going to change based on location. It is not going to be a surprise fee tacked on (c.f. airline booking). Additionally, as it is something that is incorporated into the cost of the service it isn't something that can be removed if some later legislation says that repair kits must be shipped free.


Yeah, but “included in the cost” is not the same as saying “it’s free”, which I guess is what you’re also saying.


Eh, I prefer to see one upfront total cost than a bunch of smaller fees that only appear later and later in the checkout flow.


It also implies that you get no benefit from picking it up yourself from their shop. I might be tempted to check out some of their other products if I feel incentivised to drop by.


You can’t pick it up at the apple store yourself. They’re not stocking these kits in the retail stores, its online only


I’m based in Europe, where it’s more popular to go and pick stuff up from a physical store. Maybe they should consider having such an option in some countries, but this is a different issue.




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