> Apple will offer rental kits for $49, so that customers who do not want to purchase tools for a single repair still have access to these professional repair tools. Customers will have access to the tool kit for one week and it will be shipped free of charge.
Shipping isn't free. It's just included in the cost. Wish it was possible to force companies to stop using bullshit marketing tactics.
It just means that they don’t charge an extra fee for shipping. Of course the cost is included, just like the cost of employee time to design products is also part of the cost and not something we need to disclose.
Please enlighten me. How can a shipping service be free and why do you think I’m naive to assume that they bundled the shipping cost in the service fee?
It is included in the cost. It is not going to change based on location. It is not going to be a surprise fee tacked on (c.f. airline booking). Additionally, as it is something that is incorporated into the cost of the service it isn't something that can be removed if some later legislation says that repair kits must be shipped free.
It also implies that you get no benefit from picking it up yourself from their shop. I might be tempted to check out some of their other products if I feel incentivised to drop by.
I’m based in Europe, where it’s more popular to go and pick stuff up from a physical store. Maybe they should consider having such an option in some countries, but this is a different issue.
Shipping isn't free. It's just included in the cost. Wish it was possible to force companies to stop using bullshit marketing tactics.