"To expand the number of women smokers Hill decided to hire Edward Bernays, who today is known as the father of public relations, to help him recruit women smokers. [...] In 1929 Bernays decided to pay women to smoke their "torches of freedom" as they walked in the Easter Sunday Parade in New York."
"Philip Morris even sponsored a lecture series that taught women the "art of smoking""
The association of smoking with coolness, James Dean, Hollywood stars, it's clear that a lot of people wouldn't smoke "for themselves" if it wasn't for other people manipulating them to do it, for profit.
"To expand the number of women smokers Hill decided to hire Edward Bernays, who today is known as the father of public relations, to help him recruit women smokers. [...] In 1929 Bernays decided to pay women to smoke their "torches of freedom" as they walked in the Easter Sunday Parade in New York."
"Philip Morris even sponsored a lecture series that taught women the "art of smoking""
The association of smoking with coolness, James Dean, Hollywood stars, it's clear that a lot of people wouldn't smoke "for themselves" if it wasn't for other people manipulating them to do it, for profit.