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> But they'll quickly become expected and necessary and we'll have the usual race to the bottom. Everyone will have some image because it boosts engagement by 8%... wait now 6%... oops it's too common, we're awash in crappy irrelevant images just added for the boost, which is down to 2%... oh crap, now the absence of an image is a good signal for content quality, we're at -1%!

Too late. It already started happening a while ago. Tons of blogs with annoying animated gifs and now browsers have the ability to block them.



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