On: The unlikely odds of making it big on TikTok

[langsoul-com]

The value of tiktok is that you don't need an existing audience to get views.

Using it to establish yourself is great, it's a means to an end, a marketing tool like the rest.

[psyc → langsoul-com]

In all of the TikTok praise threads we've had here, this is the first time I can remember ever seeing anybody mention what I personally believe is a killer distinguishing feature. TikTok's algo guarantees that every video will appear on at least N FYPs. Then if it performs well in that ad hoc 'test group' it will be show to a wider group, and so on.

[atom-morgan → psyc]

There really is no better platform for exposure. Just over a week ago my TikTok had just under 1k followers. I'm currently at 5.2k.

Compare that to something like Twitter or Twitch. You can go for months, even years, without ever getting noticed.

[notahacker → atom-morgan]

My friend posted a video of his wife stroking a cat on his brand new TikTok account and within two days got >5 million views and offers of sponsorship from cat food suppliers :D

[zeroonetwothree → psyc]

I posted a math video and it only got 2 views. I’m probably terrible though.

[Avicebron → langsoul-com]

Many of the most successful youtube/twitch streamers leverage a blow up on TikTok to garner an audience on a more lucrative platform.

[fairity → langsoul-com]

Ding ding ding, yes, TikTok surfaces better content because of the nature of its recommendation algo. One of Facebook’s top priorities is now following in their footsteps — moving away from social graph-driven recommendations to AI-driven recommendations. Just listen to their last earnings call.