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> Maybe people prefer (red, green, bright blue), but they fear that they won't be able to sell their car because of its color. So they buy white.

There's definitely location/cultural variety here, people would worry a white car wouldn't sell, due to the increased visibility of dirt and scratches, so only gets 5% of sales here. The top colours here are silver (24%), black (22%) and blue (17%, mostly darker shades).

I'm not sure why silver cars escape the stigma of white cars here since they have the same issues, but they do.

After the size of vehicles and number of pickups, the amount of white cars was the next thing that stood out to me about the cars when I first went to california




The white car thing in California might just be weather related. White won't heat up as fast


> I'm not sure why silver cars escape the stigma of white cars here since they have the same issues, but they do.

Most cars ads show off new models in some variation of metalic grey. Perhaps this creates a subliminal impression in how people perceive metalic grey as an 'elegant' car colour.


Over here, it feels like white has become a much more common car color over the past 5(?) years or so. It used to be almost non-existent outside things like rental cars etc. but nowadays it's really common.

As for showing dirt/scratches/dents, from what I've read black is the worst actually, followed by other very dark colors. Best is relatively light gray, brownish/beige kind of colors.


White cars have two problems: damage shows, and the smallest amount of dirt shows. The silver color helps with the latter part quite a bit.


steel is naturally silver so I guess that's the reason no one cares much?




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