I'd love to take credit for that "brilliant move", but it was totally accidental. Michael Birch came up with the name back in April!
As an aside, there's nothing missing in the funding rounds. In the current iteration, this is a pledge given by the founders, which means they don't actually give up their 1% until the very end (an acquisition).
Also, a pretty neat idea. I wonder how VCs, etc... would look at a company with that odd percent-chunk missing in funding rounds.