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Same reason tobacco companies made menthol and clove cigarettes. It provides a way to differentiate the product in order to bring in more customers.



Nah, menthol is added to make the smoke easier on the throat so it’s easier to start smoking. Menthol is also a kappa-opioid agonist which means it causes dysphoria (the opposite of euphoria) for a longer time than the nicotine-MAOI combination causes euphoria, leading users to get another fix.




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