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When you use Google, you expect it to help you to find something tangible that already exists. When you prompt GPT-3, it feels more like synthesising something that didn’t exist, even though all of the words and phrases in the response have been used before.

The line is blurry, though. Google uses machine learning too, so it’s possible that nobody on the planet has ever seen your particular search results for a given query, which feels a bit like synthesis, although the building blocks are bigger. And GPT-3 isn’t really synthesising at all, of course, but it’s a convincing enough illusion that synthesis is a helpful mental model.




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