It’s not like Intel have no competition. They probably figured that if they didn’t cooperate with the media industry, AMD or someone else would, and eat their lunch when suddenly Sony movies can only be played on AMD devices.
Well Tbf to intel. The only people I know who use a bluray drive in a pc for 4K content, rip the content anyways bypassing DRM. The masses (in the pc watching moving via a Blu-ray drive space) have moved onto streaming anyways.
