> If they could lose their obsession with self-driving and just focus on their incredible cars, they'd still make money.
They may want to think about that strategy soon. Model 3 is starting to seem dated (not to mention Model S, which is ten years old). There are very competitive alternatives on the market now that have strengths where Tesla is weak, and which are not especially weak in the areas Tesla is strong.
Model 3 is still the best electric car for most people. Its just too expensive now but so are others. No one else has a battery thats as efficient, the charging network, convenience features like key card, integrated navigation (although CarPlay/Android Auto are good too), the handling is much sportier, they hold their resale value, and no dealerships.
For a sedan, it's pretty compelling. But I expect my wife's next daily driver to be a crossover size, and more likely than not (at this point) a Mach-E. The range is there, the interior is good, CarPlay, and $15K less than a Model Y.
There are certainly some questions that are hard to answer. Maybe the Tesla will continue to hold value. But given that I see them everywhere now, they're feeling more like a commodity every day. I'm not sure how it will play out, the market is dynamic and recent events have been very disruptive. All EVs are selling out months ahead of production at this point.
In what sense is the Model 3 seeming dated? It's still one of the best electric cars on important measures like range and efficiency. It also has access to hands down the best charging network and is well loved by its owners, despite the well-documented problems.
Bjørn Nyland's review of the 2022 Model 3 Performance [1] confirms your view that the Model 3 is absolutely not dated. He tests scores of EVs and still considers the Model 3 the best balance of comfort, features, technology, performance, etc. If anybody here is seriously concerned that the Model 3 may be "dated," I suggest watching the video below.
Eh, looks dated to me. But I had an early one for a while. They're everywhere (at this point I lump 3 & Y together since for all practical purposes they're the same design).
Range is okay, but Tesla overestimates. Mine lost about 1.2 miles of range for every mile driven, and as a practical matter it was more of a 200 mile car than a 300 mile car, unless you really wrung it out. There are a bunch of 300+ mile EVs either on the roads now or releasing in the next few months. The only Tesla that has a range worth bragging about is the 400 mile version of the Model S. I do look forward (hopefully!) to regular cars having that kind of range, instead of just the top end ones.
I personally think Tesla is playing with fire leaving the quality so low. Well over half of all Model 3s have to return for repair within the first month. That's terrible. Recall how long it's taken other domestic manufacturers to regain any kind of reputation for quality, and even then many people will never believe they make good cars. For what a Tesla costs, people have high expectations. They're enjoying fad status right now, and that's great, but there is no shortage of Tesla owners already who've sworn off ever buying another one.
They may want to think about that strategy soon. Model 3 is starting to seem dated (not to mention Model S, which is ten years old). There are very competitive alternatives on the market now that have strengths where Tesla is weak, and which are not especially weak in the areas Tesla is strong.