On: Google slowing hiring to “technical and critical roles” only

[the_watcher]

> moving ad spend to TV, flyers, anything but online because the ROI is so poor

So… deciding to move to channels where ROI is unknowable?

[metadat → the_watcher]

Actually you do know- ROI on legacy mediums can be even worse than online. Grandparent comment is spreading FUD.

[yobbo → metadat]

> can be even worse than online

It can also be much better. Everything depends.

[yobbo → the_watcher]

> ROI is unknowable

In the case of things like trade shows, mailing physical brochures/flyers/offers to address lists, and so on, the knowability is higher than many online alternatives.