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Funny how the things that don't matter were given seven whole sections.

But the one thing that will determine whether either of them succeeds or fails, the intangibles, was given only lip service at the end.



As my mom taught me a long time ago:

Sometimes the more measurable drives out the most important. —René Dubos


Yeah, I actually chuckled when I read "this may be the [spec comparison] that will come in the handiest this shopping season."

Consumers don't care about specs in this market. Sure, a few do, but not enough to make or break a product. This market is all about services, convenience, branding and mindshare. In those categories, Amazon, specifically the Kindle, wins hands down. Even with better specs, the B&N Nook will feel like the cheaper "also-ran" to the more mainstream Kindle Fire and iPad. It's a shame for B&N, but that's the facts.


IMO it's going to come down to selection, price, and experience.

Unless either side comes out with a killer feature that the other can't replicate.

What's the selection of titles, movies, and music? What's the pricing look like? What's the buying and consumption experience? Amazon has all 3 down to an art. Does B&N?




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