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Life has been good in the west for a long, long time. But looking at how my great-grandfather lived (through the depression), and his point of view is massively different.

Economically things look rather grim. Goods will get more and more expensive. People will have less money to spend on frivolous items. Before they'd ignore minor expenses, now they will look for the best possible deals.

Subscriptions only work when people don't pay attention. BMW will be OK because it's just a rich person's toy anyway. I don't see it working for mass-market cars.



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