Chips I could understand as they're small and volume would be X times the number of cars produced.
But a heated seat is not light, its a lot of extra weight to ship and therefore more fuel used for every car.
What percentage of car owners will pay for that feature to be enabled. 20, 30 , 50?
That's a lot of fuel and energy burnt to get it to that person and over the life of the car the weight of those seats will have a material impact on the lifetime fuel usage of the car, tyre wear times etc etc.
That's different from other cars I've seen with heated seats , in that case I can definitely see the case of just including it into every car just incase.
But a heated seat is not light, its a lot of extra weight to ship and therefore more fuel used for every car.
What percentage of car owners will pay for that feature to be enabled. 20, 30 , 50?
That's a lot of fuel and energy burnt to get it to that person and over the life of the car the weight of those seats will have a material impact on the lifetime fuel usage of the car, tyre wear times etc etc.