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> On top of that, if I pay $999 for heated seats as an addon, that’s equivalent to 4.5 years of subscription at $18/m.

If the heated seat is already built-in and they can still sell the car profitably for $999 less, then charging for this feature you already got and they already profited from is a pure money grab.

If Apple started selling iPhones that had the usual cameras built in, but you couldn't install any camera apps unless you paid them $18 per month, would you really be so enthusiastic?



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