This sounds like stuff that hard bargaining customers to can get dealers to "throw in for free". A bit like "mats, flaps and a tank of fuel".
If you tell the salesman you're not going to buy the car unless they turn on all the features for free and it's the end of the sales month they probably will.
It's not like it's costing BMW anything, it's just classic rent seeking behaviour for them.
Only weak customers will pay for things like this twice (once in the purchase price and again in "feature" rent).
I could also see a thriving market for used cars that have been permanently unlocked to have "better specs" than new.
No secondhand car dealer worth his salt is going to put up with that bullshit when he could sell the car fully loaded for no extra cost.
If you tell the salesman you're not going to buy the car unless they turn on all the features for free and it's the end of the sales month they probably will.
It's not like it's costing BMW anything, it's just classic rent seeking behaviour for them.
Only weak customers will pay for things like this twice (once in the purchase price and again in "feature" rent).
I could also see a thriving market for used cars that have been permanently unlocked to have "better specs" than new.
No secondhand car dealer worth his salt is going to put up with that bullshit when he could sell the car fully loaded for no extra cost.