On: BMW Makes Heated Seats an $18/Month Subscription Service – Again

[moring]

But then why the monthly cost instead of a one-time cost for "unlocking" the feature?

[hoppyhoppy2 → moring]

The article says they're offering both options.

>Heated seats, for instance, cost ₩24,000 (roughly $18) per month. But you can also pay for a year subscription ($176), a three-year subscription ($283), or you can buy the heated seats permanently ($406).