On: Pepsi: Breathtaking Design Strategy (2008) [pdf]

[rob74]

Quote from the article about the "Breathtaking Design Strategy" document:

> February 2009: Arnell sold Pepsi a pretentious, mostly made-up brand ideology document linking Pepsi to the Mona Lisa, De[s]cartes and Hinduism, as part of a successful logo redesign. Price: $1 million, reportedly.

[_def → rob74]

Well if I pay someone 1 million $ to redesign a logo... It better comes with some life changing philosophy

[throwoutway → _def]

Well the end of it mentions the “gravitational pull of Pepsi” .it has some life changing physics at least

[onion2k → rob74]

The amount of media coverage they've had since (we're still posting about it 14 years later...) makes that $1m a bit of a bargain.