I couldn't decide if this was guerilla marketing at the time and TBH still can't... | Hacker News

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dirtyid on July 12, 2022 | parent | context | favorite | on: Pepsi: Breathtaking Design Strategy (2008) [pdf]

I couldn't decide if this was guerilla marketing at the time and TBH still can't. Has there been other synapse breaking redesign campaigns since?

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