Last I checked American newspapers were not profit centers, so business is likely not the motivation - other than perhaps the value of controlling media in terms of propaganda, i.e. narrative control, which may be of value to other businesses owned by the entity. (Jeff Bezos buying the Washington Post, for example, is only a 'good business decision' in the context of providing a platform that enhances the business interests of Amazon (which seeks to avoid unionization) and AWS (which seeks expanded government contracts)).
your second point was the main point in my admittedly overly cryptic comment.
Narrative control + amplification power + even brand awareness = revenue opportunity. For example, The Epoch Times, the media mouthpiece of Falun Gong, promotes Shen Yun, the Chinese Dance troupe showcasing the 'beauty of China before Communism'. Propaganda and Profit need each other
