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"Light truck" is a problematic term in the US -- it can be defined in multiple ways, often exacerbated by automakers desire to get around fuel economy requirements.

Assuming that "light truck" in this context includes SUVs, that may correlated with the introduction of sub-compact SUVs into the US which have been extremely popular with drivers who are intimidated by driving large vehicles and like the confidence of sitting higher than in a traditional car. Many of these are basically just hatchbacks with some stying tweaks a couple inches of extra height.

So it may not necessarily be "Americans wanting trucks" that you're seeing in that data, but instead "Automakers styling their vehicles slightly differently, calling it an SUV, and avoiding fines for violating CAFE standards"



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