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Souvenirs seem like really tough business, constantly changing trends and all that.

A branch of the family owns two restaurants in Venice and they are making money hand over fist. The quality of the food is completely average for Venice, but the locations are good, the menu is optimized for consistency and tourist tastes (north american, southeast asia/chineese and european primarily), and most importantly (according to them) they spend a ton of effort optimizing their presence on food review apps like tripadvisor.

Not sayings restaurants are easy, but they are making a shocking amount of money from selling very average food.




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