elitist because he found a local dive bar on a Brazillian beach with good vibes, that he knows will not be the same once he directs a flow of Americans toward it?
It's about knowing the consequences - not just keeping the bar a secret for his own benefit, but knowing he's going to ruin the experience for everyone else who liked the peace and quiet (of course, the owners of the bar are likely to be grateful for the uptick in business)
