Almost every YouTuber I see is sponsored by some type of VPN company, so it's obviously a lucrative vertical. I've been on the internet since the late 90's and still can't wrap my mind around any reason to pay for a VPN service aside from nefarious purposes.
Hoping to hear what your particular use case is to shell out that monthly fee.
1) a corporate VPN you connect to in order to gain access to corporate resources. Cisco AnyConnect, OpenVPN, IPsec/L2TP are examples of this type.
2) An overlay network that allows seamless (and secure) access to systems on disparate networks. Wireguard (and thus Tailscale), ZeroTier are examples of this type.
3) A way for individuals to obscure their internet traffic by tunneling it to a VPN provider. Mullvad, PIA, Nord are examples of this type.
All of the sponsorships you see are from companies in category #3. It is my opinion that there are very few circumstances where using a VPN (#3) is useful or needed. HTTPS is ubiquitous, and browsers have various mechanisms for MitM prevention and other anti-spoofing/anti-tampering mechanisms. Taken together, these provide a high degree of protection that wasn’t necessarily as widely-deployed just a handful of years ago - a time when using a VPN was more useful.
Are there situations where using a VPN (#3) is warranted? Yes, for sure. However, these content creators who are taking sponsor money from VPN providers are doing their viewers a disservice by making them think they need a VPN. 99% of the public does not, and should not waste their money on it.