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Personally, I'd be happiest if I never had to view or listen to another advert again. I can get away with this by timeshifting TV and listening to the BBC instead of commercial radio (the quality of the BBC output is generally higher anyway and seemingly no one's been able to sustain a commercial equivalent of Radio 4). Of course, vehical side advertising and billboards are unavoidable, but that's life I guess.

Re cinema advertising. In the UK, the cinemas only start to fill up after the adverts are over.

We have about 10 minutes of adverts followed by 10 minutes of trailers. The seats start to fill up while the trailers are on. A lot of people take it as a given that the film will start 20 minutes after the advertised time and so plan accordingly.



>A lot of people take it as a given that the film will start 20 minutes after the advertised time and so plan accordingly. //

I can't understand how this is allowed by the ASA (in the UK). Why is it you can't advertise the ticket price as £8 when it's really £12 but you can advertise the start time as 7pm when it's really 7:20pm; it's not like they didn't know the start time.




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