Look at the parent article. The person quoted didn’t know what BAYC was; he went a few times a week because he liked the vibe.
Mickey had been around since 1928. I don’t think we’ll care about BAYC, specifically, but I do think it’s premature to say no NFT-based project will ever have any significant cultural impact.
Almost every human on the planet knows who Mickey Mouse is, and one corporation benefits. Aren’t you at least curious about a world where ownership of cultural icons is shared?
(I love Disney and hate NFTs so this is a weird position for me to be in, for the record)