On: Italian watchdog bans use of Google Analytics

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Our definition of "exceptional scenarios" is clearly not the same... The list of scenarios in article 6 are common business operations covering a huge range of legitimate activities where processing might need to occur; there is little exceptional about them.

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Processing of personal information is unlawful except in the conditions listed in the article.

So "exceptional" in the sense that they are exceptions to a more general rule, as of opposed to the sense of being extraordinary.