On: They laughed when I sat down at the piano, but when I started to play

[xekul]

Tested Advertising Methods, by John Caples (the writer of this headline), is one of the best books you can buy on how to write advertising copy.

[jeremydavid → xekul]

Make sure you get the 4th edition... the 5th edition is terrible, as most of it was re-written by another author and Caples' famous ads are replaced by "new examples" that are vastly inferior.