The flip side of this is that sometimes copyright owner may not even care about sales, they simply don't want people to get their work for free.
Of course it's almost never the case for large companies which are profit driven, but I once saw an indie Japanese artist said things similar to (when reacting to his work being pirated) that (paraphrasing) "I didn't care if it helps promote my work or the fact I won't lose sales anyway (since I don't sell my work overseas); I just found it's not fair for people who actually paid".
I personally is still on the fence, but his comment did make me think.
Of course it's almost never the case for large companies which are profit driven, but I once saw an indie Japanese artist said things similar to (when reacting to his work being pirated) that (paraphrasing) "I didn't care if it helps promote my work or the fact I won't lose sales anyway (since I don't sell my work overseas); I just found it's not fair for people who actually paid".
I personally is still on the fence, but his comment did make me think.