Cannot agree more. My experience: 50 to 60% of experiments are collecting data, 20 % doing the actual experiment (data processing) and 20% writing the paper (and going through peer review).
I don't see how there's any way 90% of the recognition and reward of published research can go to the data collectors over everybody else combined, even in the cases where data collection is really that onerous.
Which I guess is why all efforts to try to split up the work in a more efficient manner have failed and the current model persists.
This means that open academic research effectively remains a cottage industry compared to industrial, military, and other research types that can be kept secret.